eva petersen / design
eva petersen / design
eva petersen / design
Impact on Colleagues
“Eva, you're a solid, thoughtful, and valuable teammate, ally and designer.”
Glori Leung
Senior Product Designer
“Amazing job launching dashboards into beta with 100 customers! In the short term this will make us even more competitive with our biggest competitors. For the long term this sets the foundation for how we show the impact of maintaining good journalist relationships on earned media results.”
Greg Galant
CEO, Cofounder
“Eva! You have been a patient teacher and generous with your knowledge after somehow superhumanly holding up the UX on your own.”
Heather Novotny
Lead UX Researcher
“Eva has made me feel so welcomed! Thank you for your patience in answering all my questions and for being so open to new ideas. I'm very excited about all the work ahead of us!”
Maria Teresa Ramos
Senior Product Designer
“Eva, thank you for your words of encouragement, being a strong advocate for our users, and asking the hard questions.”
Jill Morgan
Senior UX Researcher
“All of your hard work on the pitching flow is much appreciated! Not only are you helping to repair a process that is long overdue for some TLC, but you've opened me to ideas that will help me put my thoughts about the journalist experience into a presentable visual. It's been such a pleasure to learn from you in the last few meetings.”
Sean Kiely
Manager, Media Research
"Props to Eva for not only designing Dashboards over the last year but also introducing a new design process as part of this work that is already allowing us to approach features in a more collaborative and impactful way! Users are already loving how intuitive and user-friendly this feature is, and it's in very, very large part thanks to you!"
Darya Rosikhina
Senior Product Manager
“Eva never settles for the simple solution before her, but continues to question and press the matter until all potential areas of user interaction are fully explored and considered. It's been a powerful learning experience working with Eva. I'm impressed and inspired by her organizational abilities, attention to detail, commitment to exploration and navigation of balancing business goals with user goals - but always sticking up for the user. She's a true UX super hero and I'm glad I get to show up to work with her every day. Thank you for your example and inspiration!”
Steven Winkelstein
Senior Product Designer
“Your designs are strategic and have effectively set us up for future work to evolve the navigation in the application. I also love how you've kept accessibility front-and-center in your work so Muck Rack is accessible and inclusive for everyone. Thank you for helping me interview and hire our 6 new UX teammates (!!!) over the past 5 months all while providing input on our roadmap for next year and leading and delivering on significant initiatives: Merge Media Lists, Pitching Enhancements. Your contributions helped set our team—and the company—up for an impactful 2023.”
Kirk Gustafson
Director, UX
“Wow - for the first time ever, we now have user personas! Thanks for all your research involving interviewing our users and putting together our first set of personas. Thank you for your informative presentation on the importance of Design Systems to the tech and product teams, and for your work on building Muck Rack's own design system.”
Lee Semel
CTO, Cofounder
Impact on Colleagues
“Eva never settles for the simple solution before her, but continues to question and press the matter until all potential areas of user interaction are fully explored and considered. It's been a powerful learning experience working with Eva. I'm impressed and inspired by her organizational abilities, attention to detail, commitment to exploration and navigation of balancing business goals with user goals - but always sticking up for the user. She's a true UX super hero and I'm glad I get to show up to work with her every day. Thank you for your example and inspiration!”
Steven Winkelstein
Senior Product Designer
“Your designs are strategic and have effectively set us up for future work to evolve the navigation in the application. I also love how you've kept accessibility front-and-center in your work so Muck Rack is accessible and inclusive for everyone. Thank you for helping me interview and hire our 6 new UX teammates (!!!) over the past 5 months all while providing input on our roadmap for next year and leading and delivering on significant initiatives: Merge Media Lists, Pitching Enhancements. Your contributions helped set our team—and the company—up for an impactful 2023.”
Kirk Gustafson
Director, UX
“Wow - for the first time ever, we now have user personas! Thanks for all your research involving interviewing our users and putting together our first set of personas. Thank you for your informative presentation on the importance of Design Systems to the tech and product teams, and for your work on building Muck Rack's own design system.”
Lee Semel
CTO, Cofounder
Experience
New is Nice Always
Founder + Product Designer
May 2023 – present
Muck Rack
Senior Product Designer
Aug 2019 – Jun 2023
Marriott Vacations Worldwide
Information Architect
Sep 2017 – Aug 2019
WAYFINDER UX
Experience Designer
Jan 2017 – Sep 2017
Get in touch
I can help with software development and creative guidance — send me an email at evaptrsen@gmail.com.
Based in Miami, Florida — open to remote work.